Éléonor Picciotto

Growing up in the watch industry and graduating with a journalism degree, I was far from imagining I would start my career working for watches and jewelry brands ! Yet, after an experience at Harry Winston in New York then MB&F in Geneva, I decided to go back to what I studied for! Shortly after my 25^th birthday, I launched The Eye of Jewelry, an editorial website dedicated to the world of jewelry. The idea: talk about the new jewelry designers as well as institutional houses, present the collections and the upcoming trends in addition to covering the various events related to this savoir-faire. A piece of jewelry has now become the mandatory accessory to finish a look. It is now as important as a purse or a hat!

My primary desire, is to convey a message about jewelry and how it is now accessible to everyone considering that the first issue is the lack of information. Which are the brands to trust, how to pick a piece of jewelry and where to find them?

Collaborating on 29 Vendome, one year after the launch of The Eye of Jewelry is a great opportunity to bring a modern eye sometimes off-guard on high-jewelry brands and collections too often indimidating or out of reach.